Meta Campaign | Wellness Services
Appointment Booking Sales
The Challenge
As a newly established wellness center in Oakbrook Terrace, Illinois, ETHR Labs needed to build awareness and drive revenue through booked appointments. The objective was to launch a performance-driven Meta sales campaign that increased qualified bookings for Hyperbaric Oxygen Therapy (HBOT), Cryotherapy, and high-value spa services including microneedling, Endospheres therapy, and IV therapy.
My Role
Led the campaign from strategy through execution, including audience research, creative strategy, copywriting, graphic design, Meta campaign setup, optimization, and performance reporting.
Creative Direction & Design
Designed a cohesive suite of high-converting static advertisements and carousel creatives that positioned HBOT as a premium, science-backed wellness treatment while highlighting the $99 introductory offer. Using static instead of video allowed ETHR to showcase multiple servies at a cheaper cost to deliver.
Paid Social Campaign
Developed and launched a conversion-focused Meta advertising campaign using static imagery, carousel ads, persuasive copy, and strategic audience targeting to drive booked appointments and maximize campaign performance.
A curated selection of Meta ad creative developed across multiple awareness, lead generation, and enrollment campaigns. Assets include static imagery, carousel ads, promotional graphics, and creative variations designed for ongoing testing and optimization.
